Dealership ROI Calculator
How much gross is leaking out of your sales floor, BDC and service drive?
Enter your store's numbers. The model estimates incremental vehicle gross from faster lead response, BDC hours handed back to your team, and service revenue from 24/7 self-scheduling, then nets out the BridleOS subscription. Every input is adjustable and every formula is shown.
Sales & inbound leads
Digital and phone leads, the gross each sale carries, and how your team converts them today.
All digital and phone leads: web forms, listing sites, chat, SMS and calls.
Front-end plus F&I back-end gross on a typical sale.
Evenings, weekends and holidays. Shown for context; it does not change the estimate.
Units sold ÷ leads, as a percentage.
Percentage-point gain in close rate from 24/7 replies in under 30 seconds and inventory-grounded answers.
BDC staffing
The people answering inbound leads and what an hour of their time costs.
Headcount working the inbound queue.
Wage plus burden.
Fixed operations
Service and maintenance requests and the average repair order they turn into.
Calls, web requests and messages asking for service.
Customer-pay RO, parts and labour.
Advanced assumptions
Assumption: Modelling assumption — not a measured result
The modelling assumptions behind the uplift, calibrated conservatively. Move them to stress-test the result.
Phone tag, first-response triage and CRM logging the AI handles instead.
Share of inquiries that become an appointment with your current process.
Never below the current rate; the difference is the booking uplift.
Estimated annual net gain
$166,921
After the BridleOS subscription, over 12 months
- Return on BridleOS
- 10.3×
- Payback period
- 3 days
- Net gain per month
- $13,910
- Gross value per month
- $15,409
Where the value comes from
- Sales & inbound leads+2.5 units/mo · 53%$8,125/mo
- BDC staffing86.6 h/mo · 16%$2,468/mo
- Fixed operations+22.4 ROs/mo · 31%$4,816/mo
95 of your leads arrive outside sales hours each month.
Show the math
Every figure above, in the order it is calculated. Numbers are rounded only for display.
| Line | Formula | Result |
|---|---|---|
| After-hours leads (context) | 250 × 38% | 95.0 |
| Units sold today | 250 × 8.5% | 21.25 |
| Conversion rate with BridleOS | 8.5% + 1.0 pts | 9.5% |
| Units sold with BridleOS | 250 × 9.5% | 23.75 |
| Incremental units | 23.75 − 21.25 | 2.50 |
| Incremental sales gross | 2.50 × $3,250 | $8,125.00 |
| BDC hours saved per month | 4 reps × 5.0 h × 4.33 weeks | 86.6 h |
| BDC labour cost saved | 86.6 h × $28.50 | $2,468.10 |
| Incremental service bookings | 320 × (67% − 60%) | 22.4 |
| Incremental service gross | 22.4 × $215 | $4,816.00 |
| Total gross value per month | $8,125.00 + $2,468.10 + $4,816.00 | $15,409.10 |
| Net gain per month | $15,409.10 − $1,499 | $13,910.10 |
| Annual net gain | $13,910.10 × 12 months | $166,921.20 |
| Return on BridleOS | $15,409.10 ÷ $1,499 | 10.3× |
| Payback period | $1,499 ÷ ($15,409.10 ÷ 30 days) | 3 days |
Estimates only. Inputs marked “Assumption” are modelling assumptions, not measured BridleOS results. Your figures depend on your store's volume, mix and process.
Get a store-specific ROI reviewCFO Executive Memorandum
Take the business case to your board.
One click compiles the calculator above into a one-page memo: the annual net gain, the three value pillars, every input and assumption, and the full model line by line. Ready for a dealer principal, a CFO or a board.
The name you type only labels the PDF. It is not stored.
What the memo leads with
Stop being the integration layer.
See BridleOS run a lead, a service booking and a VIN match end-to-end on your own inventory — in a 30-minute demo.